In case of startups, SEO is the panacea for increasing the brand awareness with cost effective techniques. Through SEO practices they startups are better able to introduce their business to the potential visitors.
It increases the organic traffic which means your ideas and products are likely to gain limelight online. In organic traffic, the conversion rates have the highest ROI. Therefore, for brand awareness you need to have a great organic traffic.
A properly SEO optimized website increases the credibility and usability of a startup. With its cost effectiveness being the ruling trait, you can regulate and create fresh profitable marketing campaigns which will eventually boost up your business growth.